I am in the grip of a writer’s conundrum here, on one hand I am doing my utmost to sit on my frustrations and stay out of the Brexit debate, on the other, I like talking about food (and of course eating it). Continue reading “Can’t they make jam? The post-Brexit food crisis.”
At Fi Darby Freelance we often find ourselves responsible for the content and appeal of several blogs at a time. As well as having two blogs of our own, we like to keep our clients happy. All of which means that a bit of blog spring cleaning is definitely to be recommended. (This should not, by the way, be muddled up with ‘bog spring cleaning’ which is much more smelly!) We have five top tips to help you give your blog the spring cleanup it needs. Continue reading “Even writers have to do spring cleaning. 5 speedy ways to spruce up your blog”
Imagine a world where everything we said had a word or character limit on it. We wouldn’t stop talking, we would just develop our own language and our own system of abbreviations. This is, of course, exactly what has happened with social media but with the overspill of internet abbreviations for business into general job parlance, it pays to keep ahead of internet jargon and internet contractions. To help you avoid getting your UV mixed up with your UI or, IMHO worse still, your UTI, we have some of the key internet abbreviations for business (plus a few entertaining extras FYI) DFTBA!! Continue reading “Internet Abbreviations for Business”
Put simply, influencer marketing is marketing that is based on relationships already built up between influencers (e.g. social media users and bloggers) and their audience. As far as brands are concerned, working with influencers provides a win-win situation, particularly in niche markets. The world of the influencer is an attractive one but how do you become a great influencer in 2019? Continue reading “How to become a great influencer in 2019”
The predictions are that influencer marketing in 2019 is set to continue its rise in popularity. We lost our love of traditional ‘push’ advertising a long time ago, overtly personalised ads are not hitting the mark and more of us than ever before are viewing our media on the small screen. Continue reading “What is influencer marketing?”
My fondness for my career as a freelance copywriter in Devon has been well documented. I love the research (particularly if it takes me outside), I love the learning (writing on new topics is great for that) and I love the writing. Over the last few months however, I have recognised an issue in my approach to business. I have no problems allocating copious amounts of time to activities that are direct money-bringers but feel a measure of guilt if I syphon any of this precious time over to business-building. There is a historical reason for this, when I first needed to make my writing pay, I set myself a ‘jobs priority’ list that put ‘paid work’ at the top and ‘business growth’ nowhere at all.
I have friend who strongly objects to the words ‘juxtaposition’ and ‘moist’. Her objection to the latter is so strong that she has been known to tell people off for using it, but she is not alone, my research suggests that, as a nation, we prefer our vocabulary desiccated rather than clammy. We all have them, the words that irritate, grating on our nerves whenever we hear, read or (God forbid) say them. As a copywriter I have to be prepared to write about anything (well nearly anything) and use vocabulary that will be appreciated by my target audience. This has led me to some conflict and the occasional trip to the confessional (in the form of my husband) to admit my guilt. Here are my three most disliked word-rant words.
My name is Fi and I talk to myself.
Well, to be honest, I talk mostly to inanimate objects and reserve self-talk for those occasions when I need a good telling off (obviously I am the only person allowed to criticise me). Recent conversations have included a remonstration with the sea when it surreptitiously lapped a wave onto the prom and over the tops of my trainers, words of gratitude to the trees that had been holding up my hammock for the night and a discussion with a crow that was trying to eat chewing gum.
Copywriting in Devon perhaps allows for more outdoor time than most jobs. Ever optimistic, I spent an hour or so this morning searching for signs of spring. I spotted a few (they come early to Devon) but am predicting a wintery blast or two before the spring warm up (last year we had snow on the beaches in February). As January is officially the middle of winter, I thought we might have a bit of fun today with a few useful (and not so useful) winter words. Do let me know if you have a favourite of your own.
Myrrh is almost as difficult to spell as (brocolli), (broccolli), broccoli and is nowhere as nutritious or convertible into breast milk as that green vegetable. I have often wondered what Mary did with the gifts that those Wise Men brought her baby son.