Emoji Searching – Would you? Should you? Did you even know you could?

I often think it would be quite exciting to be a search engine; with all that information to your fingertips and all that power over who gets to see what, you could perhaps rule the world. You would certainly rule the world of keywords but what if you became bored with words, especially sets of words, which all essentially mean the same thing? You might like to lighten things up and let people use emojis in their search queries. Continue reading “Emoji Searching – Would you? Should you? Did you even know you could?”

Internet Abbreviations for Business

Imagine a world where everything we said had a word or character limit on it. We wouldn’t stop talking, we would just develop our own language and our own system of abbreviations. This is, of course, exactly what has happened with social media but with the overspill of internet abbreviations for business into general job parlance, it pays to keep ahead of internet jargon and internet contractions. To help you avoid getting your UV mixed up with your UI or, IMHO worse still, your UTI, we have some of the key internet abbreviations for business (plus a few entertaining extras FYI) DFTBA!! Continue reading “Internet Abbreviations for Business”

How to become a great influencer in 2019

Put simply, influencer marketing is marketing that is based on relationships already built up between influencers (e.g. social media users and bloggers) and their audience. As far as brands are concerned, working with influencers provides a win-win situation, particularly in niche markets. The world of the influencer is an attractive one but how do you become a great influencer in 2019? Continue reading “How to become a great influencer in 2019”

What is influencer marketing?

The predictions are that influencer marketing in 2019 is set to continue its rise in popularity. We lost our love of traditional ‘push’ advertising a long time ago, overtly personalised ads are not hitting the mark and more of us than ever before are viewing our media on the small screen. Continue reading “What is influencer marketing?”