Emoji Searching – Would you? Should you? Did you even know you could?

I often think it would be quite exciting to be a search engine; with all that information to your fingertips and all that power over who gets to see what, you could perhaps rule the world. You would certainly rule the world of keywords but what if you became bored with words, especially sets of words, which all essentially mean the same thing? You might like to lighten things up and let people use emojis in their search queries.

Well we have some good news, emoji searching has been around for a while now and, to give an example, if you search using only the Hamburger emoji (which, on some Android versions, still has the cheese underneath the burger instead of on top of it), you will find some useful information about what hamburgers are, some not so useful information about McDonald’s burgers and an interesting discussion on where different platforms place the cheese (talk about obsessions). If however, you search using the Hamburger emoji and the words ‘near me’, you will probably find out the ten best burgers in your town.

If you have tried this (of course you have, who wouldn’t) you will have realised, like I did, that swapping from emoji panel to typing panel takes time and that if you are typing the relevant word ‘hamburger’ to find the Hamburger emoji, you might as well miss out a step and use the word instead. It was at this point I tried to be clever and, instead of typing ‘near me’, add the emoji for House (formerly known as ‘House Building’ but presumably, at some point, Unicode decided that we all knew houses were buildings). Sadly this cleverness didn’t work and lots of videos about burgers appeared instead.

Before we all get carried away with our fun emoji searches, you might want to know whether or not you should be including emoji on your website, just in case people are using them in their searches. The answer to this requires a few facts:

  • At present Google include emoji in search results (this has not always been the case)
  • In June 2018, the Unicode Standard included 2,823 emoji (Unicode are kind of like the emoji police)
  • New emoji are introduced every year (useful 2019 emoji searches will include Skunk, Axe and Stethoscope)
  • Not all emoji are available on all platforms (they also look slightly different across platforms – back to the burger cheese again)
  • Each emoji has a word translation so, instead of distracting your website readers with irritating symbols, optimise your web content for keywords that relate to relevant emoji.

Internet Abbreviations for Business

Imagine a world where everything we said had a word or character limit on it. We wouldn’t stop talking, we would just develop our own language and our own system of abbreviations. This is, of course, exactly what has happened with social media but with the overspill of internet abbreviations for business into general job parlance, it pays to keep ahead of internet jargon and internet contractions. To help you avoid getting your UV mixed up with your UI or, IMHO worse still, your UTI, we have some of the key internet abbreviations for business (plus a few entertaining extras FYI) DFTBA!!

NBDNo Big Deal (as in, ‘It doesn’t really matter’ as opposed to, ‘I didn’t get the sale’.)

FYIFor Your Information (also translated as, ‘You had better read this or else!’)

CTACall To Action. Kind of like an old-fashioned bugle call but no battles here, just instructions at the end of a piece of text on how to spend your money!

FIFO – No giants or fee-fi-fo-fum here, just an inventory phrase meaning First In First Out or, ‘Use the old ones first’.

101Basic Knowledge. For example a blog post such as this might be an Internet Abbreviations 101

HTHHappy To Help. Almost certainly even when you aren’t!

B2B and B2CBusiness to Business or Business to Consumer. Quite simple really, you are a business and you (hopefully) either sell things to other businesses or you sell them to consumers (customers).

ROI – Nothing to do with French kings, Return On Investment is all about money.

OOO – Not necessarily on Her Majesty’s Secret Service, but this one does mean Out Of Office, so who knows!

THx – A lazy way of saying thank you but more acceptable than, ‘Ta’.

NRNNo Reply Necessary. You could read this two ways, either the sender is being considerate or you are expected to resist argument!

MTFBWY – If you are a Star Wars fan you will get this one straight away, if, like me, you are not, you will never want to use it anyway.

MTWTFSS – I will leave you to work this one out yourself… my favourite are the last two!




How to become a great influencer in 2019

Put simply, influencer marketing is marketing that is based on relationships already built up between influencers (e.g. social media users and bloggers) and their audience. As far as brands are concerned, working with influencers provides a win-win situation, particularly in niche markets. The world of the influencer is an attractive one but how do you become a great influencer in 2019? Continue reading “How to become a great influencer in 2019”

What is influencer marketing?

The predictions are that influencer marketing in 2019 is set to continue its rise in popularity. We lost our love of traditional ‘push’ advertising a long time ago, overtly personalised ads are not hitting the mark and more of us than ever before are viewing our media on the small screen. Continue reading “What is influencer marketing?”