Influencer marketing and advertising standards: Whom exactly can you trust?

When influencer marketing goes wrong

Hands up if you know what an influencer is. Most of us have heard of the term and understand that online influencers are people who have developed an online following and use that influence to have an impact on the purchase decisions of those who follow them. Trustworthy influencer marketing can bring about a win-win result for all three parties involved; the business, the influencer and the purchaser but there have been infamous cases of influencer marketing going wrong. For example, the now notorious Fyre Festival, which made the double mistake of failing to acknowledge its relationship with influencers and failing to deliver on the festival as promised.

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Awesomesauce… We have the best of January’s new Oxford English Dictionary words

OED additions January 2020

I don’t want to risk OED mentionitis (the over mentioning of something to which one is attracted) but the latest list of additions to the Oxford English Dictionary has got me a bit broigus (irritated). All this futzing (messing about) with the language can be hard for us writers to keep up with, and how on earth am I supposed to get danfo (a yellow minibus from Lagos) into my freelance copywriting?

Macaroons and macarons

However, I am not entirely awedde (overcome with anger). We can all finally relax and watch Bake Off without getting confused between our macaroons and our macarons (meringue-like biscuits). We can also create our own bespoke beverages because tea-bag (to put your own herbs into a tea-making sachet) has at last ventured beyond the urban dictionary (entirely different and unsuitable meaning) and is now a respectable, middle class verb. I am pleased to note that chicken soup and chicken noodle soup, both of which I have been making for years are now official (goodness only knows what they were called before) but I refuse to describe any food, apart from chicken, as tasting chickeny (although come to think of it, we do have beefy, porky and turkey).

Cucamelons for tea

Regarding my hobbies. I am particularly pleased to find cucamelon (something I would like to grow this year) in the January 2020 OED additions.  I am not sure I will be investing in a couscoussier (steamer for cous cous) for the campervan but may adopt the preposition a-eastell (actually related to Nigerian politics) to add a little pep to my navigation courses.

New words and lots of rain

So far 2020 has brought us some interesting new words and lots of rain. I am hoping this latter isn’t an example of cyclonic bombogenesis (a dramatic fall in pressure) but I don’t have a barometer to check.

OED word fun

If you want to have your own word fun with the new Oxford English Dictionary lists, you can find them here. I will leave you now to work out for yourself whether or not you have a noonie

 

October at the Oxford English Dictionary… new words please!

How today’s businesses can get the most out of copywriters

Here at Fi Darby Freelance we are often asked to post contributed content on our blog. We only do this if it is content in which we think our readership will be interested. We certainly found this one useful…

How today’s businesses can get the most out of copywriters

You’ll find lots of helpful tips out there for freelance writers and the copywriting lifestyle. But, in addition to your own needs as a writer, it’s important to understand how businesses work with you to get the best out of your contributions and services.

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Copywriter tips from Devon: What are keywords?

We writers all know the power of creative words but, although more prosaic, keywords are equally powerful. Your creative words are there to please a human audience, but you also need keywords to make sure an audience finds your words in the first place. We answer the question, “What are keywords” and give you a few tips on how to work with keywords as a copywriter.

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Is your computer after your writing job? Artificial intelligence and copywriting

Would you trust writing that had been written by a computer algorithm? Perhaps not if you knew its origin but artificial intelligence and writing are already working hand in hand and the time may well be coming when human copywriters will be required to pit their skills against artificial intelligence alternatives. There is still a place for person-generated web and social content but how long is it going to be before AI takes over the copywriter’s role? And more to the point, how on earth are we supposed to keep up with the natural language generation revolution?

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October at the Oxford English Dictionary… new words please!

The Oxford English Dictionary or OED to its friends has delivered its list of new words for October 2019. Each time this happens I try to look through and select a few that I might be able to use in my freelance writing. New words and their progress towards OED acceptance are an interesting phenomenon. I imagine Army like parade grounds with intensive training and harsh comments…

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Too much work or not enough? How to manage the boom or bust side of freelance life

I have been working as a freelance writer down here in Devon for almost five years now. Long enough for me to understand but not necessarily appreciate the feast or famine side of freelance work life. Being unsure of how much money I am going to earn each month makes for a lifestyle that is interesting, in every possible sense of the word. I will confess to having moments of worry when work doesn’t come in as regularly as I would like it to. I will also confess to having feelings of mild panic when I have a list of writing jobs that includes a number higher than five. Here are my five top tips for managing the boom or bust side of freelance life.

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Even writers have to do spring cleaning. 5 speedy ways to spruce up your blog

At Fi Darby Freelance we often find ourselves responsible for the content and appeal of several blogs at a time. As well as having two blogs of our own, we like to keep our clients happy. All of which means that a bit of blog spring cleaning is definitely to be recommended. (This should not, by the way, be muddled up with ‘bog spring cleaning’ which is much more smelly!) We have five top tips to help you give your blog the spring cleanup it needs. Continue reading “Even writers have to do spring cleaning. 5 speedy ways to spruce up your blog”

Internet Abbreviations for Business

Imagine a world where everything we said had a word or character limit on it. We wouldn’t stop talking, we would just develop our own language and our own system of abbreviations. This is, of course, exactly what has happened with social media but with the overspill of internet abbreviations for business into general job parlance, it pays to keep ahead of internet jargon and internet contractions. To help you avoid getting your UV mixed up with your UI or, IMHO worse still, your UTI, we have some of the key internet abbreviations for business (plus a few entertaining extras FYI) DFTBA!! Continue reading “Internet Abbreviations for Business”

How a freelance copywriter found business support in Devon

My fondness for my career as a freelance copywriter in Devon has been well documented. I love the research (particularly if it takes me outside), I love the learning (writing on new topics is great for that) and I love the writing. Over the last few months however, I have recognised an issue in my approach to business. I have no problems allocating copious amounts of time to activities that are direct money-bringers but feel a measure of guilt if I syphon any of this precious time over to business-building. There is a historical reason for this, when I first needed to make my writing pay, I set myself a ‘jobs priority’ list that put ‘paid work’ at the top and ‘business growth’ nowhere at all.

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