Congratulations. You’ve upgraded your hospitality business website. The images are fabulous, bookings run smoothly, clients have all the information they need.
But you’re still not getting enough website visitors
That’s because there are so many hospitality websites out there. Not only are you up against your biggest, glossiest competitors, you’re also fighting for recognition from Google.
So what can you do?
Continue reading “Ten blog post ideas to bring visitors to your hospitality business website”
There’s nothing like the feeling of working in a team but when you take on life as a freelancer, you often find yourself working alone. When you’re doing freelance jobs, you might not have colleagues in the traditional sense but don’t be surprised if they appear along the way.
Continue reading “Colleagues are really important. Even for freelancers.”
According to the government definition of self employment, self-employed people are those who define themselves as working for themselves, rather than receiving a wage or salary from an employer.
Sounds great doesn’t it?
The freelance life definitely brings freedom, and decision-making power but just as with any other lifestyle, there are drawbacks to being a freelancer. Your income will be less certain, you won’t get sick pay, and you’ll have to work hard for every penny of profit you make.
Don’t give up on the idea yet though. We have five disadvantages of being self-employed below but we also explain how to deal with them. Continue reading “Five things they don’t tell you about freelance work”
Your staff are working from home, your business has moved online, and your website messages need updating. If this sounds like you, you’re in good company. Since the start of the Covid-19 pandemic, the emphasis on online service delivery models has led to an increase in requirement for experienced copywriters. Continue reading “Working from home? 5 great reasons to hire a freelance copywriter”
Don’t judge me but it’s time to confess I find the current shake-up in the travel industry interesting. It is no surprise this year’s vacation has been replaced to a large degree by the staycation.
Continue reading “Staycation or vacation? What exactly is the new travel normal?”
When influencer marketing goes wrong
Hands up if you know what an influencer is. Most of us have heard of the term and understand that online influencers are people who have developed an online following and use that influence to have an impact on the purchase decisions of those who follow them. Trustworthy influencer marketing can bring about a win-win result for all three parties involved; the business, the influencer and the purchaser but there have been infamous cases of influencer marketing going wrong. For example, the now notorious Fyre Festival, which made the double mistake of failing to acknowledge its relationship with influencers and failing to deliver on the festival as promised.
Continue reading “Influencer marketing and advertising standards: Whom exactly can you trust?”
OED additions January 2020
I don’t want to risk OED mentionitis (the over mentioning of something to which one is attracted) but the latest list of additions to the Oxford English Dictionary has got me a bit broigus (irritated). All this futzing (messing about) with the language can be hard for us writers to keep up with, and how on earth am I supposed to get danfo (a yellow minibus from Lagos) into my freelance copywriting?
Macaroons and macarons
However, I am not entirely awedde (overcome with anger). We can all finally relax and watch Bake Off without getting confused between our macaroons and our macarons (meringue-like biscuits). We can also create our own bespoke beverages because tea-bag (to put your own herbs into a tea-making sachet) has at last ventured beyond the urban dictionary (entirely different and unsuitable meaning) and is now a respectable, middle class verb. I am pleased to note that chicken soup and chicken noodle soup, both of which I have been making for years are now official (goodness only knows what they were called before) but I refuse to describe any food, apart from chicken, as tasting chickeny (although come to think of it, we do have beefy, porky and turkey).
Cucamelons for tea
Regarding my hobbies. I am particularly pleased to find cucamelon (something I would like to grow this year) in the January 2020 OED additions. I am not sure I will be investing in a couscoussier (steamer for cous cous) for the campervan but may adopt the preposition a-eastell (actually related to Nigerian politics) to add a little pep to my navigation courses.
New words and lots of rain
So far 2020 has brought us some interesting new words and lots of rain. I am hoping this latter isn’t an example of cyclonic bombogenesis (a dramatic fall in pressure) but I don’t have a barometer to check.
OED word fun
If you want to have your own word fun with the new Oxford English Dictionary lists, you can find them here. I will leave you now to work out for yourself whether or not you have a noonie…
October at the Oxford English Dictionary… new words please!
Here at Fi Darby Freelance we are often asked to post contributed content on our blog. We only do this if it is content in which we think our readership will be interested. We certainly found this one useful…
How today’s businesses can get the most out of copywriters
You’ll find lots of helpful tips out there for freelance writers and the copywriting lifestyle. But, in addition to your own needs as a writer, it’s important to understand how businesses work with you to get the best out of your contributions and services.
Continue reading “How today’s businesses can get the most out of copywriters”
We writers all know the power of creative words but, although more prosaic, keywords are equally powerful. Your creative words are there to please a human audience, but you also need keywords to make sure an audience finds your words in the first place. We answer the question, “What are keywords” and give you a few tips on how to work with keywords as a copywriter.
Continue reading “Copywriter tips from Devon: What are keywords?”
Would you trust writing that had been written by a computer algorithm? Perhaps not if you knew its origin but artificial intelligence and writing are already working hand in hand and the time may well be coming when human copywriters will be required to pit their skills against artificial intelligence alternatives. There is still a place for person-generated web and social content but how long is it going to be before AI takes over the copywriter’s role? And more to the point, how on earth are we supposed to keep up with the natural language generation revolution?
Continue reading “Is your computer after your writing job? Artificial intelligence and copywriting”