Words I don’t like… but, as a copywriter, sometimes have to use

I have friend who strongly objects to the words ‘juxtaposition’ and ‘moist’. Her objection to the latter is so strong that she has been known to tell people off for using it, but she is not alone, my research suggests that, as a nation, we prefer our vocabulary desiccated rather than clammy. We all have them, the words that irritate, grating on our nerves whenever we hear, read or (God forbid) say them. As a copywriter I have to be prepared to write about anything (well nearly anything) and use vocabulary that will be appreciated by my target audience. This has led me to some conflict and the occasional trip to the confessional (in the form of my husband) to admit my guilt. Here are my three most disliked word-rant words.

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Talking to myself… creativity or a touch of madness?

My name is Fi and I talk to myself.

Well, to be honest, I talk mostly to inanimate objects and reserve self-talk for those occasions when I need a good telling off (obviously I am the only person allowed to criticise me). Recent conversations have included a remonstration with the sea when it surreptitiously lapped a wave onto the prom and over the tops of my trainers, words of gratitude to the trees that had been holding up my hammock for the night and a discussion with a crow that was trying to eat chewing gum.

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