International Women’s Day 2019 – 5 reasons women make the best bloggers

The quest for excellent blog writing has not lost its momentum and it has to be said that there are some great blogs out there. I find that most of my favourite blogs make me laugh, teach me something new and are written by women. It was the last item in this list that made me wonder whether or not women actually made better bloggers than men. Here are my 5 (tongue in cheek) reasons to suggest that they do… Continue reading “International Women’s Day 2019 – 5 reasons women make the best bloggers”

How a freelance copywriter found business support in Devon

My fondness for my career as a freelance copywriter in Devon has been well documented. I love the research (particularly if it takes me outside), I love the learning (writing on new topics is great for that) and I love the writing. Over the last few months however, I have recognised an issue in my approach to business. I have no problems allocating copious amounts of time to activities that are direct money-bringers but feel a measure of guilt if I syphon any of this precious time over to business-building. There is a historical reason for this, when I first needed to make my writing pay, I set myself a ‘jobs priority’ list that put ‘paid work’ at the top and ‘business growth’ nowhere at all.

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Words I don’t like… but, as a copywriter, sometimes have to use

I have friend who strongly objects to the words ‘juxtaposition’ and ‘moist’. Her objection to the latter is so strong that she has been known to tell people off for using it, but she is not alone, my research suggests that, as a nation, we prefer our vocabulary desiccated rather than clammy. We all have them, the words that irritate, grating on our nerves whenever we hear, read or (God forbid) say them. As a copywriter I have to be prepared to write about anything (well nearly anything) and use vocabulary that will be appreciated by my target audience. This has led me to some conflict and the occasional trip to the confessional (in the form of my husband) to admit my guilt. Here are my three most disliked word-rant words.

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Talking to myself… creativity or a touch of madness?

My name is Fi and I talk to myself.

Well, to be honest, I talk mostly to inanimate objects and reserve self-talk for those occasions when I need a good telling off (obviously I am the only person allowed to criticise me). Recent conversations have included a remonstration with the sea when it surreptitiously lapped a wave onto the prom and over the tops of my trainers, words of gratitude to the trees that had been holding up my hammock for the night and a discussion with a crow that was trying to eat chewing gum.

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