We writers all know the power of creative words but, although more prosaic, keywords are equally powerful. Your creative words are there to please a human audience, but you also need keywords to make sure an audience finds your words in the first place. We answer the question, “What are keywords” and give you a few tips on how to work with keywords as a copywriter.
Would you trust writing that had been written by a computer algorithm? Perhaps not if you knew its origin but artificial intelligence and writing are already working hand in hand and the time may well be coming when human copywriters will be required to pit their skills against artificial intelligence alternatives. There is still a place for person-generated web and social content but how long is it going to be before AI takes over the copywriter’s role? And more to the point, how on earth are we supposed to keep up with the natural language generation revolution?
The Oxford English Dictionary or OED to its friends has delivered its list of new words for October 2019. Each time this happens I try to look through and select a few that I might be able to use in my freelance writing. New words and their progress towards OED acceptance are an interesting phenomenon. I imagine Army like parade grounds with intensive training and harsh comments…
At Fi Darby Freelance we often find ourselves responsible for the content and appeal of several blogs at a time. As well as having two blogs of our own, we like to keep our clients happy. All of which means that a bit of blog spring cleaning is definitely to be recommended. (This should not, by the way, be muddled up with ‘bog spring cleaning’ which is much more smelly!) We have five top tips to help you give your blog the spring cleanup it needs. Continue reading “Even writers have to do spring cleaning. 5 speedy ways to spruce up your blog”
Copywriting in Devon perhaps allows for more outdoor time than most jobs. Ever optimistic, I spent an hour or so this morning searching for signs of spring. I spotted a few (they come early to Devon) but am predicting a wintery blast or two before the spring warm up (last year we had snow on the beaches in February). As January is officially the middle of winter, I thought we might have a bit of fun today with a few useful (and not so useful) winter words. Do let me know if you have a favourite of your own.
How many times have you waited for blog post inspiration to arrive, only to find that the blankness of your mind is reflected on the page in front of you? Writers’ block is as common in bloggers as it is in all authors but help is at hand. We have 5 different types of blog post that will keep your blogging head thinking and your blog writing flowing.
There’s no doubt about it, the correct use of English idioms can be tricky to grasp. We have all experienced it, the unsolicited email that tries hard but exhibits a touch of over-ambition in the phrase department. One thing that can help copywriters to correctly use idioms is to understand their etymology (origin). A particularly interesting set are those related to the world of work. Here are our 5 favourites.
All outdoor writers, even copywriters lucky enough to live in Devon, have moments when the words refuse to flow. You know the feeling, you sit staring at your screen, your mind starts to wander and then, bingo, you’re faffing around with one of the million and one other things your technology has to offer and your 1,000 words are as far away as 1,000 miles in a slow Toyota campervan (other campervans are available). The topic of writer’s block must be one of the most commonly discussed issues on the internet. I’m not sure I believe in this procrastination-ridden phenomenon but here are the 5 things I usually do when my writing reduces its usual flow.
Choosing the right social media platforms for business can be tricky and, unless you can afford to pay someone to run your social media accounts, will take time. When it comes to choosing the best social media platforms for your business, quality is definitely better than quantity. Some companies dismiss Instagram as a pretty, vacuous sharing space, but we think they are wrong to do so. Here are 4 reasons we believe your business does need an Instagram account.
Ever confused your discrete with discreet? Not only have I done so, I managed to do it in front of a rather large national audience in The Guardian newspaper. English is such a delightfully perverse language that even the most proficient of wordsmiths make spelling mistakes… and then laugh at other people doing the same. Here are 5 common spelling mistakes in UK English (all homophones), avoid them or risk public ridicule on comments forums.