Even writers have to do spring cleaning. 5 speedy ways to spruce up your blog

At Fi Darby Freelance we often find ourselves responsible for the content and appeal of several blogs at a time. As well as having two blogs of our own, we like to keep our clients happy. All of which means that a bit of blog spring cleaning is definitely to be recommended. (This should not, by the way, be muddled up with ‘bog spring cleaning’ which is much more smelly!) We have five top tips to help you give your blog the spring cleanup it needs.

  1. Check your blog calendar

If you haven’t installed a calendar plug-in on your blog yet, we suggest that you do so at once. You should have a regular blogging schedule that keeps your website up to date and gives the search engines fresh content to check out. Use your statistics tools to work out which days and times are most appealing to your audience and get writing… or employ us to do that bit for you!

2. Conduct a link review

There is nothing that irritates a readership more than broken links or links that lead only to a big fat 404, and as we all know, an irritated reader is not likely to convert into a paying one. If you don’t post too often you can do this review manually, which often shows up other little changes that need to be made, or you can download free link checker tools to do it for you.

3. Go through your comments

Responding quickly to comments is one of the best way to build a loyal, organic blog following but we all know that this takes time. If you haven’t done so for a while, set aside some time to go through your comments and reconnect with a few prospective customers.

4. Freshen up your look

You don’t have to go for a complete website rebuild to brighten up your blog. There are a number of small changes that will improve your site’s overall appeal as well as making it clear that you are still here and still out to impress.

  • Switch from stock images to bespoke ones that really tell your story
  • Colour theme your images and text to give a fresh look
  • Experiment with black and white or stylised images
  • Develop a word theme for blog titles
  • Add a logo based ‘we’ve worked with’ panel to your side bar

5. Add a related post widget

If potential customers are reading one of your blog posts, they may very well want to read another, and then you might just have them hooked! A related post widget selects previous posts to display underneath each new blog post and helps lead your readership further into your site.

Very few of us enjoy spring cleaning in any form but we all appreciate the results. Take some time next week to look your blog over and see how well it is working for you. If you need any help, you know where to come!






Get your balaclavas out it’s January again! Winter words for 2019

Copywriting in Devon perhaps allows for more outdoor time than most jobs. Ever optimistic, I spent an hour or so this morning searching for signs of spring. I spotted a few (they come early to Devon) but am predicting a wintery blast or two before the spring warm up (last year we had snow on the beaches in February). As January is officially the middle of winter, I thought we might have a bit of fun today with a few useful (and not so useful) winter words. Do let me know if you have a favourite of your own.

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How to Write – 5 Different Types of Blog Post

How many times have you waited for blog post inspiration to arrive, only to find that the blankness of your mind is reflected on the page in front of you? Writers’ block is as common in bloggers as it is in all authors but help is at hand. We have 5 different types of blog post that will keep your blogging head thinking and your blog writing flowing.

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You just got the sack – 5 English idioms from the world of work

There’s no doubt about it, the correct use of English idioms can be tricky to grasp. We have all experienced it, the unsolicited email that tries hard but exhibits a touch of over-ambition in the phrase department. One thing that can help copywriters to correctly use idioms is to understand their etymology (origin). A particularly interesting set are those related to the world of work. Here are our 5 favourites.

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Writer’s block – if it is real, can we combat it?

All outdoor writers, even copywriters lucky enough to live in Devon, have moments when the words refuse to flow. You know the feeling, you sit staring at your screen, your mind starts to wander and then, bingo, you’re faffing around with one of the million and one other things your technology has to offer and your 1,000 words are as far away as 1,000 miles in a slow Toyota campervan (other campervans are available). The topic of writer’s block must be one of the most commonly discussed issues on the internet. I’m not sure I believe in this procrastination-ridden phenomenon but here are the 5 things I usually do when my writing reduces its usual flow.

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Need spelling and grammar help? 5 common UK spelling mistakes and how to avoid them

Ever confused your discrete with discreet? Not only have I done so, I managed to do it in front of a rather large national audience in The Guardian newspaper. English is such a delightfully perverse language that even the most proficient of wordsmiths make spelling mistakes… and then laugh at other people doing the same. Here are 5 common spelling mistakes in UK English (all homophones), avoid them or risk public ridicule on comments forums.

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How many hashtags? 5 top tips for using hashtags in a business social media post

Have you ever looked at a social media post and been turned off by the number of hashtags used? We have too but this doesn’t mean that you shouldn’t make the effort to understand exactly what it is these little grammar newbies can do for you and your business. People often ask us, ‘How many hashtags should I use?’ but, in truth, they are asking the wrong question. It isn’t the number (and definitely not the size) of hashtags that matters, it’s how you use them…

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