Copywriting in Devon perhaps allows for more outdoor time than most jobs. Ever optimistic, I spent an hour or so this morning searching for signs of spring. I spotted a few (they come early to Devon) but am predicting a wintery blast or two before the spring warm up (last year we had snow on the beaches in February). As January is officially the middle of winter, I thought we might have a bit of fun today with a few useful (and not so useful) winter words. Do let me know if you have a favourite of your own.
How many times have you waited for blog post inspiration to arrive, only to find that the blankness of your mind is reflected on the page in front of you? Writers’ block is as common in bloggers as it is in all authors but help is at hand. We have 5 different types of blog post that will keep your blogging head thinking and your blog writing flowing.
There’s no doubt about it, the correct use of English idioms can be tricky to grasp. We have all experienced it, the unsolicited email that tries hard but exhibits a touch of over-ambition in the phrase department. One thing that can help copywriters to correctly use idioms is to understand their etymology (origin). A particularly interesting set are those related to the world of work. Here are our 5 favourites.
All outdoor writers, even copywriters lucky enough to live in Devon, have moments when the words refuse to flow. You know the feeling, you sit staring at your screen, your mind starts to wander and then, bingo, you’re faffing around with one of the million and one other things your technology has to offer and your 1,000 words are as far away as 1,000 miles in a slow Toyota campervan (other campervans are available). The topic of writer’s block must be one of the most commonly discussed issues on the internet. I’m not sure I believe in this procrastination-ridden phenomenon but here are the 5 things I usually do when my writing reduces its usual flow.
Choosing the right social media platforms for business can be tricky and, unless you can afford to pay someone to run your social media accounts, will take time. When it comes to choosing the best social media platforms for your business, quality is definitely better than quantity. Some companies dismiss Instagram as a pretty, vacuous sharing space, but we think they are wrong to do so. Here are 4 reasons we believe your business does need an Instagram account.
Ever confused your discrete with discreet? Not only have I done so, I managed to do it in front of a rather large national audience in The Guardian newspaper. English is such a delightfully perverse language that even the most proficient of wordsmiths make spelling mistakes… and then laugh at other people doing the same. Here are 5 common spelling mistakes in UK English (all homophones), avoid them or risk public ridicule on comments forums.
Have you ever looked at a social media post and been turned off by the number of hashtags used? We have too but this doesn’t mean that you shouldn’t make the effort to understand exactly what it is these little grammar newbies can do for you and your business. People often ask us, ‘How many hashtags should I use?’ but, in truth, they are asking the wrong question. It isn’t the number (and definitely not the size) of hashtags that matters, it’s how you use them…