Typography and Design

Typography and Design

Today’s graphic design requires a high level of technical expertise and Fi Darby Freelance are now pleased to offer a comprehensive range of digital art, design, type-setting and photo manipulation services. Simon has over 20 years experience in the design and print industry and has a growing portfolio.

Two Blondes Walking

  

When award winning bloggers Two Blondes walking approached Simon, they needed a logo that steered away from the more traditional boots and hills style of outdoor design and reflected both their feminine side and their love of walking. Simon quickly recognised the importance of the Two Blondes’ sense of fun to their brand and created a block design that could operate in many palettes. The Two Blondes logo has been a brand success in both web and print and their blog remains an industry leader.

The Dartmoor Christmas Tree

When presented with a beautiful children’s story and a stunning, but limited, set of water colour paintings, Simon quickly gained a clear idea of how they could be brought together to create a unique, hand-crafted book. He selected a child-friendly yet design-appropriate typeface, undertook scanning and manipulation work to form the illustrations and worked closely with the author to achieve the Dartmoor effect she had been unable to achieve with other layout solutions.

‘I was keen to self publish my first book and it was clear that the restrictions presented by online publishing solutions weren’t going to be for me. Simon understood my needs and was able to bring my story and my sister’s pictures together in innovative ways that I hadn’t previously considered.’