Most people these days have heard the term ‘inbound marketing’ but many will still be unclear as to exactly what it is and how it relates to their marketing strategy or small business. At Fi Darby Freelance we like things to be simple so we have given you a few answers to the question, ‘What is inbound marketing?’.
Definition: inbound marketing attracts prospective customers before they even know they want to buy something
Inbound marketing pulls customers in by providing stimulating content (visual, audio or written) that shares a brand message and makes them want to find out more.
Inbound marketing is not the same thing as outbound marketing
Outbound marketing (what we know generally as ‘advertising’) relies on a business sending its marketing message to a defined audience. TV adverts, mail campaigns and posters would all be examples of outbound advertising.
Inbound marketing uses online media to attract your audience
Have you ever clicked through to a website because you like their Instagram video or checked out an online shop because their blog post made you laugh? If you have then you have been the subject of successful inbound marketing.
Inbound marketing works because people (potential customers) don’t like adverts
Most of us get exasperated with advertising. It interrupts our viewing, appears through our doors and pops up on our social media pages. Inbound marketing is more subtle, if we like a video we want to find out more, if we read something that makes sense we are interested in the company.
Inbound marketing techniques are varied
Inbound marketing is vibrant and techniques are ever evolving they include videos, blogs, giveaways, e-books, social media quizzes and influencer marketing.
Blogs are a great example of inbound marketing
By including a blog on your website you will not only attract new customers, you will build up a loyal following, convert that following into sales and improve your SEO.
At Fi Darby Freelance our inbound marketing speciality is blog writing. We provide high quality, keyword centred blog posts to global clients. We will take on any topic in either American or UK English and are skilled at weaving essential keywords into informative, grammatically correct and entertaining posts. For more information and a free no-obligation quote please contact us.
To find out more about Fi Darby Freelance, take a look at our freelance portfolio here.