outdoor writing ideas

With all beasts banished back to the East, and the sniff of spring in the air, it should be no surprise that the nation’s thoughts are once again turning to outdoor activities. The reduction in activity and visitor levels of the 2020 spring lockdown were quickly followed by a visitor surge to our outdoor spaces. There is no reason not to expect the same as our current set of lockdown restrictions ease.

This is news to be celebrated but also planned for. As an outdoor writer and influencer, I’ve been thinking long and hard about my future writing strategies and how these can have a positive effect on both my readers and the natural environment.

I have given myself a three-point eco-friendly outdoor writing plan.

Continue reading “Observation affects reality. Even when we’re outdoors.”

Including walking routes as part of your online marketing strategy has never been a better idea. Across the UK, walking is enjoying a surge in popularity and governmental support, boosted by reaction to the Covid-19 lockdown, advice to avoid public transport and a spell of great spring weather. People who have never walked for leisure before have started doing so, and it won’t be long before they’re all looking for gear and skills to support their new hobby. As far as outdoor writing ideas go, online walking routes appear to be a relatively simple outdoor writing activity but, as someone who has written plenty of rural and urban walking routes, I can tell you that it takes a bit of practice.

Continue reading “Walking routes online are hot this summer; here’s how to write a great one.”

Writing Reviews

English Trackers

"It has been a real pleasure to have Fi contributing to our blogging efforts. She has excellent writing skills, is comfortable working with Word Press and is a proficient social media user. The best part though, is that she comes up with blog ideas, pitches them and writes them in a very fast turnaround time. I would highly recommend her as a writing contributor to any team – a real pro and an utter joy to work with.”

Upskilled Australia

"Fi is a great asset in my day-to-day work. She always meets the needs of briefs and deadlines, usually providing copy in advance. Very good communicator and always has channels open when she's working. I'm glad to have found her freelancing services."

Flycast Media

"Fi is exactly what we want in a writing partner, the quality of her text is extremely professional and articulate and best of all she is able to work in such a way that supports the way our agency works. Looking forward to a long partnership."

Origin 1

29.08.2017

"Fi is really easy to work with and understands copywriting in relation to SEO. We're really pleased we found her and looking forward to working with her more."

Visit Dartmoor

"We were hugely impressed with Fi’s pro-active and professional approach when we worked with her on a fascinating WW2 exhibition. Her insight and sensitivity were matched by her quality text and prompt delivery, we would highly recommend her as a copy writer with a certain ‘something extra’. She was an absolute pleasure to work with and we look forward to collaborating with her again."

Ordnance Survey - Walk London

'Thank you so much for your efforts, your patience, your advice and of course, your beautiful words.'

Ordnance Survey - Secret Stories

February 2021

'Fi came highly recommended by another member of Ordnance Survey’s Consumer Team and she did not disappoint. Her work is always precise, always on time and she can turn her hand to any style. From sparkling, child-friendly humour to detailed, directional information, her knowledge and passion for the outdoors shines through. She is also adept at creating content across many formats, from print guidebooks to digital apps.'

Mary Malyon, Content Editor, Ordnance Survey’s Secret Stories app

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