We Brits love to walk. In fact, in 2019 71% of UK adults reported walking at least once a week, with an average personal distance of 205 miles in a year. Wouldn’t it be great if some of those walking miles started and finished at your hospitality business? Continue reading “Writing walking routes, five top tips”
Your staff are working from home, your business has moved online, and your website messages need updating. If this sounds like you, you’re in good company. Since the start of the Covid-19 pandemic, the emphasis on online service delivery models has led to an increase in requirement for experienced copywriters. Continue reading “Working from home? 5 great reasons to hire a freelance copywriter”
Frugal has surely to be an unusual favourite word, especially for someone who struggles to correctly pronounce the letter r. With its rather Dickensian hints of struggle, dearth and hunger, frugality is perhaps not the most popular of life goals. It does however have its own rewards, and not just financial ones. Sir David Attenborough would agree with me on this point. Continue reading “Living frugally? Sir David and I recommend giving it a try”
With increasing levels of local lockdown and the October storms already begun, many of us have now subconsciously started the process of hunkering down for the winter. In our household however the darker months have traditionally been a time for future travel plans and short weekend forays to lonely windswept camp sites. Continue reading “On the road again? Campervan travel and Covid-19”
Many people who spend a lot of time outside will tell you their favourite outdoor memories are those when the elements took charge. Those wet to the skin, fell in a bog, blown over by the wind moments stay with us because they have an immediate and very physical impact. Continue reading “Experiencing intimacy with the outdoors”
I’ve always been an eager gardener but I know I’m not the only one who’s found renewed interest in all things horticultural since the onset of the coronavirus pandemic. My particular gardening focus has been growing my own food (I do sometimes share the bounty with the family). This includes vegetables, fruit and some rather unusual edible flowers.
Don’t judge me but it’s time to confess I find the current shake-up in the travel industry interesting. It is no surprise this year’s vacation has been replaced to a large degree by the staycation.
I’ve been working from home as a freelance copywriter for five years now. I’m a big fan of the home office (and indeed the camper van office) but was fascinated to see how the rest of the world would take to it when the Covid-19 pandemic and lockdown hit us back in March. RBS has recently told 50,000 employees to stick with home working until 2021. It seems likely that many big employers will take the same approach.
Including walking routes as part of your online marketing strategy has never been a better idea. Across the UK, walking is enjoying a surge in popularity and governmental support, boosted by reaction to the Covid-19 lockdown, advice to avoid public transport and a spell of great spring weather. People who have never walked for leisure before have started doing so, and it won’t be long before they’re all looking for gear and skills to support their new hobby. As far as outdoor writing ideas go, online walking routes appear to be a relatively simple outdoor writing activity but, as someone who has written plenty of rural and urban walking routes, I can tell you that it takes a bit of practice.
If you have ever worked with outdoor professionals you’ll know that they’re an innovative bunch with a good sense of humour and the type of attitude that is used to adjusting plans to make the most of difficult times. Across the UK there are instructors, activity specialists, accommodation providers, retail organisations and recreation locations who are currently feeling the weight of what will surely one day be called the corona effect.