Including walking routes as part of your online marketing strategy has never been a better idea. Across the UK, walking is enjoying a surge in popularity and governmental support, boosted by reaction to the Covid-19 lockdown, advice to avoid public transport and a spell of great spring weather. People who have never walked for leisure before have started doing so, and it won’t be long before they’re all looking for gear and skills to support their new hobby. As far as outdoor writing ideas go, online walking routes appear to be a relatively simple outdoor writing activity but, as someone who has written plenty of rural and urban walking routes, I can tell you that it takes a bit of practice.
If you have ever worked with outdoor professionals you’ll know that they’re an innovative bunch with a good sense of humour and the type of attitude that is used to adjusting plans to make the most of difficult times. Across the UK there are instructors, activity specialists, accommodation providers, retail organisations and recreation locations who are currently feeling the weight of what will surely one day be called the corona effect.
There can be no denying it, 2020 has turned out to be a very strange year for businesses, bosses and employees alike. Most of us have seen significant changes in our work circumstances, and many of us will be contemplating an unpredictable future. Here at Fi Darby Freelance we are still writing for clients and offering advice and help where we can. One question we’ve been asked many times over the last few weeks is, ‘How do I start a blog?’
With the current changes in employment arrangements, I am considering rewriting my copywriting bio. The outdoor writer part of it will go something like this:
“Fi is an outdoor writer based in Devon and specialising in the streets of Torquay. Her particular areas of interest include the greenhouse, circuitous routes to the beach and vegetable box number four. Fi loves showering in her waterproofs, watching TV from her bivvy bag and playing the piano wearing a rucksack. She has absolutely no idea how to pitch a very large tent in a very small garden.”
Corona diary updates
- Mr Darby and YouTube have been fixing our downstairs toilet
- Apparently there is a website called ‘fix the bog’
- It isn’t this one (that’s a different kind of bog)
- I would really like to see a field
- An actual farmer’s field
- But then the farmer would probably really like to see the sea
- I need to go and buy some more compost
- I realised this while I scraped compost out of my nails back into the bag
- Shopping at the moment feels a bit like a lottery
- Last week we walked to the shops and came back with a cauliflower, some baking parchment and some Simple soap
- We accidentally walked past an open ice-cream kiosk
- I had an enormous cornet
- So did Mr Darby
Conversation of the day
Upon entering Mr Darby’s home office (previously known as the spare room)
Me: What were you doing just then it sounded like fun
Mr D: I was having a Zoom meeting
Me: I haven’t Zoomed yet
Word of the day – daggy
Whether you are antipodean or not, daggy is not a good thing to be. If you are a sheep you will have lumps of poo hanging from your backside. If you are a person, you will be wearing unattractive clothing, allowing your hair to do what it wants to and cutting right back on the showering.
I have to confess to a recent touch of daggism (I blame the lack of Zooming). I have made amends today and even smell nice.
Mr D. noticed.
Which was nice.
Yesterday I felt as flat as an apple cake
Not a term I would use often but as my apple cake had just turned out like a nutmeg flavoured custard frittata, it seemed apt. I am not very good with recipes, either for baking or for life. If there were instructions for life somewhere, I must have lost them along the way. This isn’t really a problem because any set of instructions that included something as bizarre as coronavirus lockdown would take up far too much room in a cupboard (we didn’t have databases when I was born).
On the topic of lockdown health
A recent survey by the Institute of Employment Studies suggested that during the initial fortnight of lockdown a third of people in the UK were eating more and exercising less than they usually do. This does not appear to have been the case in our house. Despite regular biscuit bakes and outdoor sausage sizzles, we have been suffering from mysterious (but welcome) weight loss.
The thief of days
Benjamin Franklin once said that time was money. He was so wrong…
Has anyone else just lost ten whole days?
As the UK coronavirus lockdown continues, many of us are settling into our new working from home routines. Whether that means setting up a home office for the first time or learning how to share working space with family members, we are all on our way up the rather steep Covid-19 learning curve. Hopefully your remote working technology is now set up and functioning well but if it isn’t, or if you would like to understand it all a bit better, we answer a few technological working from home questions below.
Is it still okay to laugh?
Is anyone else slipping between hysterical laughter and deep concern with as much disconcerting ease as I am? Never before have I experienced such a wide variety of emotions, and so often in one day. Yesterday was a key example. I had an enormous amount of fun promoting and joining in with the GetOutside Inside Step Up Challenge, recording videos and getting soaked with a hosepipe by my son. But I also had some worrying news about a loved one.
A dog called Covid?
I wonder how long it is going to be before someone calls their dog Covid. Or even their baby. Perhaps not quite yet but I would lay money on it happening.
I wandered lonely as a cloud today. So did everybody else if my local walk was anything to go by. I chose a different route (past the host of now-less-than-golden daffodils) and a different beach. It was all even more spread out than my usual perambulation. I saw a cormorant. They are such excellent divers; a little bottom lift and down they go. Mind you I suppose that is their day job.
My stroll took me along a wooded path with divergences. I found myself reciting a few favourite poems. Then I started giving them a new Covid style twist…