There can be no denying it, 2020 has turned out to be a very strange year for businesses, bosses and employees alike. Most of us have seen significant changes in our work circumstances, and many of us will be contemplating an unpredictable future. Here at Fi Darby Freelance we are still writing for clients and offering advice and help where we can. One question we’ve been asked many times over the last few weeks is, ‘How do I start a blog?’
Put simply, influencer marketing is marketing that is based on relationships already built up between influencers (e.g. social media users and bloggers) and their audience. As far as brands are concerned, working with influencers provides a win-win situation, particularly in niche markets. The world of the influencer is an attractive one but how do you become a great influencer in 2019? Continue reading “How to become a great influencer in 2019”
The predictions are that influencer marketing in 2019 is set to continue its rise in popularity. We lost our love of traditional ‘push’ advertising a long time ago, overtly personalised ads are not hitting the mark and more of us than ever before are viewing our media on the small screen. Continue reading “What is influencer marketing?”
Choosing the right social media platforms for business can be tricky and, unless you can afford to pay someone to run your social media accounts, will take time. When it comes to choosing the best social media platforms for your business, quality is definitely better than quantity. Some companies dismiss Instagram as a pretty, vacuous sharing space, but we think they are wrong to do so. Here are 4 reasons we believe your business does need an Instagram account.
Have you ever looked at a social media post and been turned off by the number of hashtags used? We have too but this doesn’t mean that you shouldn’t make the effort to understand exactly what it is these little grammar newbies can do for you and your business. People often ask us, ‘How many hashtags should I use?’ but, in truth, they are asking the wrong question. It isn’t the number (and definitely not the size) of hashtags that matters, it’s how you use them…
Blog writing within your niche
Most bloggers start blog writing within their niche, in other words writing about a topic that they enjoy and know something about. In my case this blogging niche led to a career as a very successful outdoor blogger and later as a freelance copywriter. Here are my three top tips on how to choose your own blogging niche and maybe end up with your own new blogging career.
Why does my website need a blog?
If your beautifully designed and eye-catching website isn’t presenting itself on the first page of Google searches (SERPs) then you have a problem; most people don’t look beyond this key first page, which means that most people aren’t going to even see your website. Continue reading “My website needs a blog – where do I start?”
Whether you write blog posts for pleasure or for clients (at Fi Darby Freelance we do both) learning how to blend great writing with effective Google SEO tools is a vital skill for any blogger, one which takes time and experience. Continue reading “How can bloggers improve their website ranking?”
Most people these days have heard the term ‘inbound marketing’ but many will still be unclear as to exactly what it is and how it relates to their marketing strategy or small business. At Fi Darby Freelance we like things to be simple so we have given you a few answers to the question, ‘What is inbound marketing?’.
Definition: inbound marketing attracts prospective customers before they even know they want to buy something
Inbound marketing pulls customers in by providing stimulating content (visual, audio or written) that shares a brand message and makes them want to find out more.
Inbound marketing is not the same thing as outbound marketing
Outbound marketing (what we know generally as ‘advertising’) relies on a business sending its marketing message to a defined audience. TV adverts, mail campaigns and posters would all be examples of outbound advertising.
Inbound marketing uses online media to attract your audience
Have you ever clicked through to a website because you like their Instagram video or checked out an online shop because their blog post made you laugh? If you have then you have been the subject of successful inbound marketing.
Inbound marketing works because people (potential customers) don’t like adverts
Most of us get exasperated with advertising. It interrupts our viewing, appears through our doors and pops up on our social media pages. Inbound marketing is more subtle, if we like a video we want to find out more, if we read something that makes sense we are interested in the company.
Inbound marketing techniques are varied
Inbound marketing is vibrant and techniques are ever evolving they include videos, blogs, giveaways, e-books, social media quizzes and influencer marketing.
Blogs are a great example of inbound marketing
By including a blog on your website you will not only attract new customers, you will build up a loyal following, convert that following into sales and improve your SEO.
At Fi Darby Freelance our inbound marketing speciality is blog writing. We provide high quality, keyword centred blog posts to global clients. We will take on any topic in either American or UK English and are skilled at weaving essential keywords into informative, grammatically correct and entertaining posts. For more information and a free no-obligation quote please contact us.
To find out more about Fi Darby Freelance, take a look at our freelance portfolio here.
Whilst a few blogs are written to keep a personal record of events, most have a public purpose, usually to either deliver an opinion or drive web traffic towards a website in order to sell a product or service. Whichever reason we have for blogging it is important to make sure that our blogs are picked up in search engine results (search engine optimisation or SEO). Choosing and using keywords correctly is a big element in search engine success: