It could rightly be said that, as an outdoor writer living in Devon, Fi is ideally situated. With two National Parks, the South West Coast Path, and amazing adventure opportunities on her doorstep, she has plenty to offer her growing portfolio of outdoor clients. Fi teaches navigation skills and loves weaving stories of encouragement to get people outside, creating entertaining walks, and giving outdoor advice. Her current portfolio of outdoor writing clients includes:
- Countryfile Magazine
- Ordnance Survey – Get Outside, Walk London, and Secret Stories
- Campervan Magazine
- TGO Magazine
- The Outdoor Guide
- Two Blondes Walking
As a big BBC Countryfile fan, Fi has been thrilled to make regular contributions to the Countryfile Magazine Great Days Out section since 2019. Amongst other places, this particular writing mission has taken her to a stunning North Devon garden, a Dartmoor tor and some hidden Torbay coves. She’s looking forward to more adventures.
View Fi’s Countryfile Magazine walks
Ordnance Survey – Walk London
When a project involves maps and writing, Fi really does get excited. Working with fellow Get Outside champion Belinda Dixon, Fi has been proud to provide research and copy for this most innovative of products. Featuring routes through three Royal Parks and along the London section of the Thames Path, the Walk London map guides you through some of the capital’s most popular green spaces. This really is a unique and brilliant way to explore London.
“Thank you so much for your efforts, patience, advice and of course your beautiful words.”
Paul Cross, Ordnance Survey
Ordnance Survey – Secret Stories
There was certainly plenty of fun to be had with this family-friendly app. The brief was to take a Horrible Histories approach to short walking tours. Working on tours in Edinburgh, Torbay and Dartmoor, Fi introduced children to the Black Death, Agatha Christie, mermaids and pirates (but perhaps not all at once).
This project was route planning at its most fascinating with plenty to consider along the way. From pushchair accessible routes to intriguing local stories, writing for Ordnance Survey’s Secret Stories required a detailed yet humorous and exciting approach eye for detail.
‘Fi came highly recommended by another member of Ordnance Survey’s Consumer Team and she did not disappoint. Her work is always precise, always on time and she can turn her hand to any style. From sparkling, child-friendly humour to detailed, directional information, her knowledge and passion for the outdoors shines through. She is also adept at creating content across many formats, from print guidebooks to digital apps.’
Mary Malyon, Content Editor, Ordnance Survey’s Secret Stories app
Ordnance Survey – Get Outside Champion
With an ongoing brief to support their highly successful Get Outside campaign, Fi’s writing focus for mapping giant Ordnance Survey has been on information and encouragement. Results have been impressive with all three of the below articles ranking consistently in Google top 5 search results.
Fi does have an office but is just as happy travelling around and writing in her Toyota Hiace campervan Ivanka. She was thrilled when her first musings on the digital nomad lifestyle were picked up by Campervan Magazine and she has enjoyed writing for them ever since.
TGO (The Great Outdoors) is a prestigious outdoor magazine and Fi was pleased to have an article published about her favourite place to walk, Dartmoor National Park. This was a ‘Where the Locals Walk’ article. TGO Magazine tends to focus on more mountainous regions than Devon so Fi is hoping to persuade them to head southwest more often.
Gander Outdoors are big players in the USA outdoor market, with an impressive range of outdoor equipment covering everything from hiking shoes to RVing. Our brief was simple, Gander Outdoors wanted to add value to their customer experience with blog posts covering a range of tried and tested camping tips and ideas. We took a product-first approach and set out to entertain as well as inform. This gig required us to write in US English, which we are, of course, happy to do.
Two Blondes Walking
Two Blondes Walking was Fi’s first blogging project and, seven years worth of daily outdoor blogging later, it has gone from strength to strength leading to over-subscriptions for outdoor courses, TV appearances for BBC and ITV and regular influencer marketing requests. Supplying a daily mixture of outdoor advice, gear reviews and location guides, Two Blondes articles cover a range of genres, from light hearted humour to strong opinion and comment, in a cornucopia of readable styles.
We Blondes quite often get asked questions about getting started in walking. These make us smile because they are proof that the Get Outside message is taking hold and encouraging people to walk. There is even more good news in that walking is probably one of the easiest outdoor activities to get into. All you
When a new jacket arrives for testing just before a winter camp and DofE walk, you can guarantee that it is going to be put through its paces. The blurb about the PrimaLoft® Gold insulation filled women’s Rab Xenon-X (there is a men’s version) mentions belaying several times but I would like to suggest that…
We do love a good statistic, especially when it is related to the outdoors and outdoor recreation. Here in the UK the Ordnance Survey Get Outside campaign is going from strength to strength and we Blondes are still very proud to be playing our part in it as Get Outside Champions. For this week’s Tuesday’s…