Including walking routes as part of your online marketing strategy has never been a better idea. Across the UK, walking is enjoying a surge in popularity and governmental support, boosted by reaction to the Covid-19 lockdown, advice to avoid public transport and a spell of great spring weather. People who have never walked for leisure before have started doing so, and it won’t be long before they’re all looking for gear and skills to support their new hobby. As far as outdoor writing ideas go, online walking routes appear to be a relatively simple outdoor writing activity but, as someone who has written plenty of rural and urban walking routes, I can tell you that it takes a bit of practice.
Continue reading “Walking routes online are hot this summer; here’s how to write a great one.”