Put simply, influencer marketing is marketing that is based on relationships already built up between influencers (e.g. social media users and bloggers) and their audience. As far as brands are concerned, working with influencers provides a win-win situation, particularly in niche markets. The world of the influencer is an attractive one but how do you become a great influencer in 2019? Continue reading “How to become a great influencer in 2019”
Tag: what is influencer marketing
What is influencer marketing?
The predictions are that influencer marketing in 2019 is set to continue its rise in popularity. We lost our love of traditional ‘push’ advertising a long time ago, overtly personalised ads are not hitting the mark and more of us than ever before are viewing our media on the small screen. Continue reading “What is influencer marketing?”